Logo - SMEG

I was commissioned to design a logo for a new adventure game authoring system targeting the 8-bit ZX Spectrum. The logo had to be evocative of the art style seen on the covers of Spectrum games, and, interestingly, had to also work as a ZX Spectum graphic, working within the extreme limitations of that machine. It was a challenge coming up with a design that would work at extreme low res and colour, but not look incredibly basic as a high res design.

This is the finished logo, for screen or print, created in Affinity Designer.

This is the Spectrum version of the logo, to be used on the title screen of the authoring system, and games produced with it.

For Spectrum nerds, here's the graphic split up into its bitmap component, and colour attribute component.

I only needed to do some fairly simple design sketches for this project.